Many of us love to talk about ourselves, but few of us care much for writing about ourselves. It is not always easy to write about yourself without sounding conceded.
Social media is often our first introduction to one another, and it is important to leave an honest and positive impression. You will often hear me repeat the statement, “We all have an online reputation, whether we want one or not.” The great news about that statement is we are in control of what that online reputation says about us. So let take action…
Keep in mind with most social media sites, you want to keep your about me short and simple. Your audience reads your about me to get an idea of who you are and what you will be posting. This is how they will make a decision of whether or not they would enjoy following you and hearing what you have to say.
Tip #1: Write about yourself in 3rd person.
Avoid sounding boastful and biased. If you must refer to yourself, then please use “he” or “she” instead of “me” or “I”. In doing so, the statement will read as if someone else wrote it.
For example: “Jane Smith- Residential Realtor with Coldwell Banker Gundaker. Friendly and professional. Mom, yoga lover, and StL sports fanatic.”
Tip #2: Don’t get carried away with details.
We all hope to be perfect at keeping our profiles up to date. However, let’s be honest. We do get busy and it is easy to forget about updating our information. Be vague with datable details.
“Been with Coldwell Banker Gundaker since 1994.” >>> Rather than: “Been with Coldwell Banker Gundaker for 20 years.” This way if by chance you have an anniversary and forget to update your profile, it will already be up to date.
“Proud mother of three.” >>> Rather than: “Proud mother of a 3-year-old, 5-year-old, and 10-year-old.” This way you will not have to remember to update your profile each time one of your children has a birthday.
Tip #3: Be personable & show a little personality.
In the business of real estate, you are helping individuals make one of the biggest and most emotional investments of their lifetime. Whether they already know you or not, your personality and ability to relate is very important. Keep it simple, loose, & fun. Do not be afraid of letting your personality shine through.
For example: Matthew Rathburn’s Instagram “About Me”
“Just a guy… doing a thing | Lover of God, life, and Mac | Father of 3 great girls, husband to 1 awesome wife | Coldwell Banker Guy”
Tip #4: Answer the following questions:
Who are you?
What makes you unique?
What are you passionate about?
What is your background?
What makes you qualified?
After reading my about me information on Twitter, you should be able to answer each of these questions about me, as well as know exactly what you can expect me to tweet about.
Tip #5: For those profiles allowing for more detail… (agent profiles for instance)
Why should your audience choose you? What makes you stand apart from all the other agent profiles your audience might also view.
Experience = If you are an experienced agent speak of your experience in the field. If you are not an experienced agent speak of the experience previous in life which will make you the best choice for their real estate needs.
Success = Again, if you are an experienced agent speak of your success as a realtor. If you are a new agent, speak of success you’ve had elsewhere in life.
Testimonials = Get outsider opinions. We’ve already made it clear that it is best to speak of yourself in third person to give the feel that someone else is writing about you. Now is your chance to let others write about you. Your audience is more likely to believe what others are saying about you than what you are saying about yourself. If you are a new agent and do not have client testimonials to work with then get testimonials from other acquaintances in life. The same as you would for references for a job application.
Take a step back to look at your work. Try to think as the consumer. If you didn’t know anyone in real estate, what would you be looking for in a person to meet those needs. Leave the best first impression possible.
By Ashley Bynum
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