In my first few weeks as an eMarketing Coordinator I have already been asked this question on many occasions. Realtors want to know if they should be blogging or not. The answer to this question is not the same for everyone. Therefore, I am writing this blog to do just that, and answer the question for everyone. First, there are some things we need to consider.
Time & Maintenance
Do you have the time to commit to a blog? The blogging world is a competitive one and in order to stay in the race, you are going to have to dedicate adequate time. You should write a blog post two or more times a week (preferably more). However, writing your posts is not the only thing that is going to take up time. You have to leave time for reading and commenting on other blogs. With a successful blog you are also going to need time in your day to answer comments and questions about your own blog in a timely manner.
Of course there are many benefits to blogging! First of all, if you are like me it is a great feeling to get your thoughts out on paper (in this case the World Wide Web). However, blogging is a hobby or tool which can be used on your own schedule. It is very flexible, which can make it easier than some marketing tools to fit into your busy lifestyle. The major benefits are going to be the ability to share, promote, and network yourself for your business.
Hosting can cost. However, at least as you are getting started there are many free options. For example, I use WordPress for my blog, and I love it. I have been using WordPress for many years and feel very comfortable with it. It is user-friendly, and you do not have to be the most tech savvy person to use it. Also, there is a great WordPress community available to help you through any struggles you may face. There are usually already answers somewhere throughout the community pages for any questions you may come across. These days it is important to be connected everywhere you go. WordPress has a great smart phone app that allows you to post and manage your blog from anywhere. There are many more free blog hosting sites you can use. However, if you are wanting to make blogging part of your career I would look into self-hosted blogging. WordPress has great options for transferring your free blog to a self hosted site.
Choose a Topic & Stick With it
Consider these 4 questions before starting your blog.
1. What is your inspiration?
Your writing will not be interesting if you’re not inspired.
2. Who is your audience?
You must have a targeted audience.There is no way to keep the entire world interested at all times. Focus you attention to a specific group.
3. Are you qualified? How?
You must be an expert on this topic in order for people to trust what you are writing.
4. Can you write about this topic two or more times per week?
List 10 post ideas now to prove it.
Examine Your Community
Research the other bloggers in your community (meaning bloggers who write about the same topic as you). Learn about the culture in that community. Real Estate is not going to have the same culture as blogs about children’s crafts. Therefore, you need to understand the way your specific community interacts. Then, consider what you bring to the table that the other bloggers cannot.
Blogging isn’t different from social media when it comes to the need for staying active. If you wish to see results through blogging you must remain an active member in your blogging community. If you want to be taken seriously then you must take blogging seriously, and make it a priority.
Still can’t decide if blogging is for you or not? Maybe this article from WSJ will help.
By Ashley Bynum
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